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By definition accessible luxury refers to items of luxury which are available at an accessible price, however to some the idea of accessibility seems alien when the subject of luxury is discussed. Take for example the undiscerning buyer who might have the financial wherewithal to purchase an expensive product without understanding the finer details about its intrinsic qualities. This sort of person merely understands luxury products as expensive items which are largely unavailable to most. With this in mind, why should anyone want a luxury item which is available to a greater number of people at an accessible price?
The answer to this question lies with the discerning buyer of luxury purchases, who understands that luxury products are not just about their prices alone but mostly about the quality of the item being purchased. Quality refers to the constituent materials used in making the product, the finesse and extent of the craftsmanship involved and the reputation of the brand behind the product.
With items such as luxury watches, it is widely known that the best items in this niche are largely made in Geneva, Switzerland, an area renowned for its watchmaking practices and innovations which have held the attention of those who understand the nature of timepieces for centuries. However, some brands have taken advantage of this reputation to develop expensive products on a purely commercial basis which limits the purchase of such items to a very few, including buyers who view the cost factor as the sole criterion for identifying items of luxury.
These practices are usually justified as being due to the rarity of the watches in question, the number of items made for a particular collection as well as cost of precious materials used in their manufacture.
Still a watch buyer should always be able to relate the cost of a product with the value of the item being purchased. At Frederique Constant, our focus is creating luxury timepieces with an intrinsic value usually greater than the offer price of the products being sold. Intrinsic value involves the quality of product both in terms of design, materials used in manufacture and adherence to Swiss watchmaking standards as well as traditions.
Our timepieces are exclusively manufactured by hand while the processes involved are regulated with the latest precision equipment available in the industry backed by years of research & development. We recruit passionate watchmakers from time honored watch making schools whose reputations are an intricate part of Swiss watchmaking history.
Unlike a number of other brands worn for the name recognition and price tag alone, you will rarely find a Frederique Constant watch in the hands of an individual who is not a connoisseur of finer points of watches and life in general.
Frederique Constant offers watches as an accessible luxury while maintaining a perfect and delicate balance in terms of pricing, quality and availability. Making watches with a beautiful design and of quality is our passion. Lovers of the brand, and what it stands for, are partners in this shared passion for fine timepieces.
Modern luxury culture fueled by commercialism seems to advocate purchases of luxury items at very high prices. Some people seem to focus only on how expensive an item is instead of focusing on its value. This unfortunate practice has eroded the true traditions of luxury where price was ultimately the function of the intrinsic value and quality of the item being purchased.
Frederique Constant’s concept of providing accessible luxury timepieces stays true to the tradition of providing luxury items for an owner’s personal satisfaction. Frederique Constant provides value regardless of price and not the other way around where value is used as an excuse to drive prices of luxury items higher.
Such purchases could be termed a “smart buy”, where the buyer knows they own a respected and recognized item known for its value rather than its cost.
As smart buyers, Frederique Constant owners are self-satisfied; they acquire products of luxury that have been developed by passionate watchmakers with an perfectionist eye and drive for detail. Frederique Constant owners know the value of what they own.
Let us explain in greater detail what we mean by Let more people enjoy luxury.
We do not want to restrict the interest in Frédérique Constant watches to a limited and elitist circle of connoisseurs, but rather to open it to a broader selection of appreciative enthusiasts who want to enjoy Swiss high-quality classical watches at sensible prices. Frédérique Constant accordingly strives to democratize luxury.
We aim to share our passion for fine watches and let people enjoy the pleasure of owning and experiencing beautiful and well-finished products. Our customers appreciate the quality and refinement of our watches, which make them feel good and happy. Frédérique Constant watches create memories of special moments.
A Frédérique Constant watch has all the attributes of a luxury timepiece, but sells for an accessible price. Frederique Constant watches are defined by their high quality, differentiation and precision in design and manufacture. We have a passion for designing our beautiful watches. Their perceived value — through quality of design, materials, and manufacture — is a key component of our success. Each of our watches is assembled by hand and extensively controlled with latest equipment to ensure maximum quality. We innovate to offer creativity and exceptional value.
At Frédérique Constant, we believe that for any company to be truly successful, it must aspire to, establish and abide by a strong and dynamic set of Core Values.
We see our core values not as rigid guidelines that limit or inhibit our workforce, but as a creed that constantly encourages our dedicated and talented employees, and reassures our customers that Frédérique Constant will never be satisfied merely with success. We aim for more... much more... which is why the first of our clearly defined core values is “Achievement.”
Doers, Result Driven, Success and Growth Driven, Winner’s Mentality, Responsible, Passionate.
At Frédérique Constant, we believe that to be truly successful, both in business and in life, we must also always be open and honest: with our customers, our agents and distributors and, just as importantly, with our dedicated and talented employees. “Honesty” is therefore one of the core values which we as a company hold dearest.
Integrity, Open Communication, Transparent, Down to earth, Respect for others,
No Politics, Fairness.
As a company, we have a great many ambitions. We are driven to succeed in business on a global level and we are determined to remain a leading representative of the Swiss watchmaking industry for generations to come.
We also have a strong desire to make a positive and lasting impact on the global community at large. To this end, we are constantly looking for new social and charitable projects with which we can become intimately involved and particularly those that help people less fortunate than ourselves, both locally and abroad.
To achieve all this and more, and to remain profitable while doing so, Frédérique Constant recognizes the need for the company to show the highest levels of “Efficiency” at all times and at all levels within the business.
Practical, Fast, Focused, Simple, Flexible, Save Cost.
Producing precision timepieces like those made at Frédérique Constant requires exceptional skill and, of course, the finest materials and most advanced techniques. Our company is determined to maintain the highest possible production standards in every watch that bears the Frédérique Constant name.
We understand the importance of producing reliable, durable and functional watches that are as technologically advanced as they are well-built. Behind the engineering skills and quality materials, however, is a core value which we hold especially dear at Frédérique Constant, for without it, we would merely be repeating what we have done before, or worse, we would end up imitating others.
That core value, which goes hand in hand with the passion that truly defines our company, is “Creativity.” We feel it is not enough that our watches perform brilliantly, with unrivalled accuracy, and that they are durable enough to be passed from one generation to the next. We also want our watches to be beautiful, even inspirational works that reveal to anyone who sees them the creative genius that led to their development as a Frédérique Constant product.
Beautiful Products, Innovative Solutions, Improvement, Develop new Methods.
For any relationship in life to be truly successful, there must be a certain amount of give and take. A good relationship is a two-way street, whether the relationship is personal, professional or business-to-business. Any time the traffic is all one-way, or all give and no take, the relationship is bound to suffer and ultimately fail.
With this in mind, Frédérique Constant has made “Cooperation” one of the core values upon which the company commits to base all its relationships. We firmly believe that if our employees are happy in their work, if our agents and the 2,700 outlets around the world who sell Frédérique Constant watches are happy with our products, global guarantee and backup service, and if our customers are pleased with the high quality, handmade watches we produce, then the company will thrive and continue to grow.
Relationships, Team Spirit, Partnering, Happy Together, Balance, Trust.
At Frédérique Constant, we recognize that any company’s most valuable asset is its workforce. Nowhere is this more true than within our organization, because we actively seek a highly diverse range of talented individuals who must be exceptionally passionate about their craft in order to join our team.
Even though we’re all on the same team, all people have different needs, whether socially, domestically or in their educational aspirations. As such, Frédérique Constant lists “Personal Development” as one of its core values. Of course, recognition is one thing, while actions to permit and encourage personal development are a different matter entirely.
Education, Training, Coaching, Motivation, Challenge, Opportunities, Learn by doing.
This summer 2013, we will publish in colaboration with Ebner Verlag and Shiffer Books our 500 pages book Live your Passion. This book decribes in detail how we founded Frédérique Constant in 1988. How the company, born from the passion and vision of its founders, develops and manufactures exceptional timepieces of high quality, but also makes them accessible to watch lovers and connoisseurs alike. We explain further our philosophy that has, from the very beginning, been to deliberately reach out to a broader selection of appreciative enthusiasts who want to enjoy high quality and timeless yet classical watches at sensible prices. In Live your Passion, you will also learn:
• How passion drives performance and results at our entrepreneurial company
• Why our Purpose and Core Values are so important to the company, and
how they are an integral part of every aspect of our business
• How watches are designed, developed and manufactured
• How we developed Frédérique Constant in the early years
• Why we acquired Alpina and why we formed Ateliers deMonaco